For event signup, preorder, and ticket purchasing sites (which tend to experience little or no load most of the time and an insane amount of load right before some important deadline or right after an announcement), I wonder if this could be used to redirect the user to a page that either says "take a number and we'll call you back" or a page that says "we're experiencing high traffic, you can send an email at this link and we'll get back to you as soon as we can."
The email link thing might work, but the "take a number" system would probably be under the same traffic constraints that caused the intended transaction to fail. Maybe not, though. Maybe that could work on a cheaper, more scalable mechanism.