Yes, it looks similar.

Problem: Getting honest questions on questionaires is difficult.

Setup: Respondents supply not only their own answers, but also percentage estimates of others' answers.

Algorithm: The BTS formula assigns higher scores to answers that are surprisingly common.

Premise: If people truly hold a particular belief, they are more likely to think that others agree or have had similar experiences.

http://www.slideshare.net/micmickimo/introduction-to-bayesia...