I hope you'll be able to upgrade the module and retain the same case+band, but I haven't seen anything definitive from Apple to say that's likely.
That really indicates that Apple Watch will evolve slowly. Maybe it will be three to five years before there's a new model. It doesn't really need upgrades, because it's mostly a fancy terminal for your iPhone, plus a fitness band and iPod shuffle. And I think that Apple will support it for a much longer time than iPhones and iPads. Ten years from now, today's Apple Watch will work with the latest iPhones and iOS.
But they will introduce new cases and bands every year.