I wonder if there is a third way, just not consuming content. As netflix becomes narrower as well as others in the space, could it led to a natural dry out of media? If I'm trained to not really use Netflix, but I already learned to get rid of cable bundles, I think I'll look to spend my time somewhere else.

I'm already doing this. For the most part I don't want to watch Netflix. I watch because my wife watches. I'm on my phone most of the time the TV is going.