I must be misunderstanding - is there a salient piece of info missing?
It makes no sense for the Chinese government to attempt to foil censor bypassing by sending all users of Baidu a link to a project on GitHub that enable censor bypassing.
As an outcome is to inform all affected Baidu users of bypass tools and a non-government controlled newspaper this looks more likely to be a rogue element to me.
It doesn't even look like what I'd call DDoS - sending genuine users to your site who might be interested in your product, isn't that an unpaid affiliate scheme?!?