Is that really a fair comparison? The Pebble Time kickstarter campaign was just a pre-order portal in disguise --- it wasn't really a "true" crowdfunding campaign.
What facet of being "true" crowdfunding did they not satisfy?
Now companies can just use it as an advertising platform to generate publicity, even if they have to give up a slice of revenue to kickstarter.
> No true Scotsman is an informal fallacy, an ad hoc attempt to retain an unreasoned assertion.
That clearly did not occur in this comment thread.
2) They're already a successful company
2) Most large crowdfunding campaigns are from already successful companies.