Real capitalistic business deals are made on the golf course or at an expensive dinner paid by somebody else. Why target the users when you can target their bosses. Convince a corporate CEO to switch to Slack and you suddenly have thousands of users.
As much as we like to dream about it, the world does not run on merit. And politics can bury amazing products while proliferating shit. Read about Tesla, Turing and all the other guys that pulled us out of the mud. Innovation doesn't bring success. Being a ruthless greedy salesman does.