If you don't mind, I'd like to ask, do you think having customer testimonials eases some of your fears of clunkiness? Or do you tend to think, well anyone can "make up" a testimonial? I ask because what you're pointing out is a very real concern of mine. Once people have tried our service, they LOVE it (we have near perfect 10s on NPS across the board), but there is a bit of hesitancy at the beginning, which could be caused by many different factors I'm trying to isolate.
I also kind of wonder how many people out there are making these last minute camping trip where they need to be able to get things requested in less than 60 seconds, etc... I've went camping many times and it's always something that's been planned out at least a few days in advance. My suggestion would be to focus less <60 seconds and make the site more informative, user friendly, etc...
Thanks!
Great feedback thanks so much!