As an aside, the user experience on this page is absolutely atrocious:

1. The title font is nigh-unreadable.

2. It took me several seconds to figure out that my browser hadn't frozen when I encountered the first big image in between 'chapters.'

3. Every time a pull quote starts animating in, my scrolling stutters.

Seriously, Wired, you have one job: show me content (and ads, admittedly, which is arguably what I'm reading), and then get out of my way. No browser stutters, no illegible headlines, no confusing 1920x1080px images. Just content.