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I agree with you that good advertising will go long ways. But what about bad marketing? Isn't it so easy to market badly and end up losing any originality?

I've seen so many cases where marketing turned me off leaving no chance for considering the product.

And it's so hard to advertise well.

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This is true as well, I think the most common mistake I see marketers make is _over_ marketing. You shouldn't have to fabricate a clear message, the product really should speak for itself. Just present an idea and solution in a unique way.

Here's another saying, "The number of ideas to use in an ad should be odd - and three's too many."

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