Don't forget the distro version names! Ubuntu 14.10 'Utopic Unicorn', Debian 'jessie' (the Yodeling Cowgirl)...
Thank fucking God. I loathe version names. Place these in release date order: Lion, Snow Leopard, and Tiger. Now, place these in release order: 10.6, 10.7, and 10.8. Which do you find communicated more useful information?
I find Intrepid Ibex, Gutsy Gibbon, Feisty Fawn, Hardy Heron, etc. to be quite sortable.
More brand awareness for open source projects == good.
At least that's how it worked in commercial software. Now the names have taken on a life of their own.