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I'm unfamiliar with these terminals (have kind of always wanted to play with one), but at first blush, a "secure and auditable" messaging system does not seem that difficult to build.

Is it a legitimate compliance or practical implementation problem, or is it just the network effect?

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its also easy to keep it secure when it doesnt use the internet

Network effect.

Its not just the network effect..Bloomberg's messaging system is tightly integrated with the other functionality of the terminal..for example one can execute a trade via a message or get live streaming quotes.

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