Was it a difficult thing to get that image into the broadcast? I am wondering if there were some limitations to why it couldn't be some cycling set of symbols that would change every day / week / month as a means for identifying the subscription status. Because if I were an "enterprising publican" I would simply send someone over to where they had a subscription and take a look at what level the pint glass was, which is a lot more difficult than finding constantly changing stickers.