I can't help but feel that releasing Swarm was akin to giving someone a lateral "promotion" within an org to remove them from a space you don't want them in any longer, like Milton being moved into the basement in Office Space. They wanted to pivot, but with check-in so core to their identity, they had to move it to the basement so the rest of the core app could flourish.

Does anyone here actively use Swarm or any other Ambient Social Network? Why & what is your take? Like the various other Ambient Social Networking apps that came before it (Highlight, Sonar, Banjo), it would seem to suffer from a severe chicken and egg problem.