There's some factors aren't numerically quantifiable: Respect for elders? How does one metric that? Time donated to charitable services for the elders?

What this will create is real life level grinding, and a glut of half-assing a lot of socially desirable "traits". This could get very ugly, very fast if this article is accurate, creating a society where corners are cut in the interest of upping their score. It's like profit motive but for every day interactions.