Why was it so massive? Due the huge world-wide US influence associated with the mass communication that was being established as mainstream by that time. It were the movies, the TV shows, the music. On tech it were the electronics, then computer science and then internet. Suddenly it was a snowball: the aeronautics, the navigation, the research papers, the international treaties, you name it... all in English.
We've got to a point where if a given music is in its original language, it runs the risk of being mostly unknown, but if it's translated to English, it might be a huge success (see Claude François's Comme d'habitude vs Frank Sinatra's My Way, just to name one).
No language can ever surpass English until all this shifts to that language, and that's very unlikely to happen. US made it big at the right time, now it's too late change that.