"And of course, there’s also the question of how Yik Yak will make money — as Crook joked, “don’t worry about the money” is something they say in Silicon Valley, but in New York they say “worry about the money” — a nod to the conference’s New York location.

But that $70+ million in outside funding allows Yik Yak’s co-founders to delay thinking about monetization for some time. Local ads are in the back of their minds, said Buffington, but they are not even looking to test that yet. Instead, the company has the freedom to focus on the user experience and growth, which is what they plan to do."