My co-host Venkat and I have been thinking about starting this for awhile. We often work as technical advisors to non-technical founders and have to answer many of the same questions over and over. Instead, we imagined a world where we could give these people the absolute best expert opinions on the things they really need to know to run a software business.

If you have any topics to suggest or advice on how to refine our questions, we're all ears! We've found it pretty challenging to bridge the technical/non-technical divide sometimes.