Let's just hope that when they do die, their link database is given to archive.org - http://www.archiveteam.org/index.php?title=URLTeam#Dead_or_B...
URL shorteners are a terrible idea.
URL shorteners are a terrible idea.
General purpose URL shorteners are just time bombs waiting to go off. They'll die and break all of their captive URLs or they'll realize they need to make some money and do something like this (or much worse). There's no third option.