> But the "action hero" died a while ago.
As a 30-something guy the main issue I had with Avengers 2 (just to pick the latest mainstream action movie example) was the blatant product placement which had no logic (like driving an Audi convertible in the midst of a gunfight scene). Plus, there was too much talking, I almost felt asleep mid-way through the movie. I'm not a comic-books aficionado, so I didn't particularly care about any of the characters, I just wanted some good action.
Compare that with "Predator" or the "Rocky" or "Rambo" series. Lots of good action, lots of "this is damn cool!" feeling without much thinking or non-sense talking. And "Last Action Hero", the movie, was indeed genius, like its director, John McTiernan.