Properly weighing the cost and value of things is key. I try to be somewhat frugal not out of a desire to deprive myself but because by doing so I can move myself more quickly toward being financially independent, and because a lot of the things I could spend money on aren't actually providing me much value. I spent a few hours today walking to/through a local botanical garden, paying nothing to drink in nature that I had been missing for a long time, and I think I got more great memories out of that than I ever had from going to Starbucks.
There's a trend of moving from "spend money on things" to "spend money on experiences," but my concern is that that second bit of advice can let us fall into things that we're told are experiences but are really just habits.