Man, I just get angry with people this sloppy. How can you write:

"Now, Morris is the first to admit that this wasn’t exactly a true scientific experiment, but you know what? That’s okay! Because the findings are still fascinating."

without dying of embarrassment? It is equivalent to:

"Hey, this next bit might not be true but that doesn't matter because it's a good story!"

Its just offensive to so blatantly mention the unreliability of the findings and then go on to dismiss the notion of uncertainty entirely in the remaining text. Why did he even put in that mention?!