Consciousness is similar to other loaded/ambiguous words in the English language like "spirituality." Everybody has a different perception of what it is, and nobody can really define it. Lots of female hipsters still like to toss the word "spirituality" around while never really knowing what the hell it means.
"Consciousness" on the other hand has a more scholarly philosophical flavor. If you want to get into a meaningless pseudo-scientific discussion with no logical end (and beginning), "consciousness" is the perfect word to guarantee things will go nowhere. Like this article, for example.