I think it's a way off that, so I took a look According to census.gov, the median net worth in 2011 for American is $68,828. Bill Gates net worth is $79.3b. A ps4 at launch was $399 Let's say a top-line swanky Rolex is $500k

A ps4 is therefore 0.58% of net worth of the median American A 500k Rolex is 0.00006% of net worth of the median bill gates.

Ignoring the amount of percentage of income available as disposable income, a 500k Rolex is .003% of a ps4 (maths check anyone?)