TL;DR - The watch is too flashy for the user. It didn't wake up reliably when the user looked at the watch. The user prefers to unlock their phone to do mundane tasks. The user feels like the step tracking and health functions of the watch are a burden.

If there was ever a product that was not right for a consumer, I think this writer has found one...

Personally I love my A.W. I have had 1 single person ask me about mine, that is it. (Which is good, because I didn't purchase it to be flashy)

Also, I think it would be a bummer if it didn't show its watch face when you look at it. I have heard mixed reports on this functionality. For me, it works really good, I never feel like I'm waiting for it to wake up. Maybe not everyone looks at their wrist in the same motion that is enough to trigger it. Definitely happy it doesn't activate while typing here.

Lastly, if wearable activity technology is not exciting, it seems like a significant portion of the "reasons" to buy one diminish. I was an avid fitbit/jawbone user before the A.W.