Like you said, product placement is already here.
As long as people broadcast content, consumers are free to modify it for personal consumption.
The next level filter might filter all brand names from an article or movie.
As long as people broadcast content, consumers are free to modify it for personal consumption.
The next level filter might filter all brand names from an article or movie.
http://www.paulgraham.com/submarine.html
I think the only major recent change is what we call them. I could be wrong but today people refer to it as 'native' advertising.