I see this paticular model is not in the Intel's list of models [1] nor in the Wikipedia [2].
I suspect that, as the model number suggests, it is virtually identical to E5-2670 v3 [3] and 100 MHz higher base clock rate and 100 MHz lower Turbo Boost frequency is all customization there is (but what about the exact turbo profile?), but the fact that Intel does it at all, even for a customer as large as Amazon (how much are they ordering, actually?), is an interesting development.
[1] Intel® Xeon® Processor E5 v3 Family http://ark.intel.com/products/family/78583/Intel-Xeon-Proces...
[2] Wikipedia: List of Intel Xeon microprocessors http://en.wikipedia.org/wiki/List_of_Intel_Xeon_microprocess...
[3] Intel® Xeon® Processor E5-2670 v3 (30M Cache, 2.30 GHz) http://ark.intel.com/products/81709/Intel-Xeon-Processor-E5-...