I beg to differ.
innovation is generally considered to be a process that brings together various novel ideas in a way that they have an impact on society. (https://en.wikipedia.org/?title=Innovation)
This pretty much sums up Apple's M.O., which has often been described as taking something that has already been invented (often by someone else), and putting it together in a new way that makes it useful (and usable) to mass market consumers.
Consider Time Machine. Apple didn't invent backup systems, but designing one in such a way that non-technical people could use it, was truly innovative, and Apple deserves a lot of credit for this. Likewise Apple didn't invent the tablet computer, but they came up with the key innovations that made it an attractive product.
So, maybe you didn't mean innovation, but invention, and maybe you don't think Apple deserves much credit, because you think invention is much harder than innovation and design? But if that truly were the case, then why do so few companies do what Apple does?