Even fewer companies do invention, so I don't think your closing argument quite proves the point it's trying to. But I do take accept your argument none-the-less.
Innovate generally means to incorporate something new, but it's true that you don't necessarily need to invent to innovate. However Apple are aggressive in litigating against anyone who they feel borrows their ideas via intellectual property laws - which would suggest they at least consider themselves to be inventors, even if you don't include that in the definition of "innovation".