I find great irony in statements like these when the motivation of every party is considered. The idea is that prices are "in a free fall," i.e., they haven't fallen completely yet. But this will encourage people to buy SSDs and drive them in the very free fall of which the article speaks!

Experienced the same principle in my life a few weeks ago - I moved to a place described as "gentrifying." Realized a week into staying there that I was one of those people who was actually contributing to its gentrification! By no means was it gentrified, though.