Too many reactors are designed without the market or financing in mind.
We decided on the simplest possible reactor optimized to a size useful to a market in dire need- just MW scale.
It has no pumps, no water in the reactor, and builds upon a legacy of data so that there will be minimal fuel and materials qualification, which adds up very quickly in both time and money.
Why hasn't it been done before? The key, as you bring up, is in manufacturing, simplicity, a relatively new and hugely growing microgrid market that didn't exist much before, and a business model that doesn't require the customer to buy the unit as opposed to power purchase.