Yeah, having to rebuild every app that uses OpenSSL when a new advisory is issued... wow, that would be expensive!
Not updating these applications is not acceptable to most organizations / device operators.
Just in case anyone thought the parent was sarcasm or theory, some refs:
http://www.digitaltrends.com/mobile/heartbleed-bug-apps-affe...
http://blog.trendmicro.com/trendlabs-security-intelligence/b...