It's very cool, but the demo videos suggest that the tracking isn't ideal yet. Which susprises me, because we only have what, 50+ years of R&D with tracking moving targets. As in, if you can figure how how fast the target is moving across the field of view, you should be able to predict where it is going to be in the next frame, PLUS, take into account the latency of the Soloshot motor, and calculate that all together in real-time such that the target stays as close as possible to the center of the field of view. Right now, based on the demo videos, it appears that either the CPU is slow, or the Soloshot motor is slow, or both, with the result being that the target gets ahead of the Soloshot and gets to the edge of the field of view regularly, making for less than optimal viewing afterward.

Seems like a totally, well, 99% fixable problem, and given Soloshot's been out for a while I'm surprised the demos aren't more stellar.

Still, it's impressive and I'm surprised GoPro hasn't acquired the company already.