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Interesting - I think this is probably the first piece of Erin's that I've read, and I found it really engaging. Definitely a love letter type of tone, and I guess I'm used to that a little having a lot of conversations work-wise with people discussing their 'my business is my baby' passion.

It was a great read for sure. But since it was called an announcement, I was expecting a "when we launch" in the first paragraph. Not a "this is not the announcement you were looking for" in the very last sentence of a 5 page post.

Cannot disagree more - Erin's letter grabbed me and just kept on reading - I loved the tone, the digressions and the attitude. It how I think I write.

If that's mentally disturbed, I'm in the club :-)

The world has way too much bland corporate/HR sanitized writing as it is. Besides when you are married to someone who is your equal and then some that is how some conversations go :)

Astute.

It's not like any other announcement. Is that a bad thing?