Everything is dating.
A very significant intrinsic motivator to go out and socialise for most single people (a large percentage of young professionals and people who just graduated college) is the possibility of meeting someone.
It's a great concept, but embracing the dating aspect rather than fighting the tide on it might work out better.
And since the target demographic is young professionals and recent college graduates - indeed a very large proportion of that market is young and single :-)
because you have to explain to the person you've met that you want to date them, rather than it being implicit?
isn't that just... the way it's always been pre-hookup-apps?
I could totally see trying this out.