* The stock images on the front page are a bit odd. In particular, the vintage-ish B&W images of a person with a knife in a wicker chair and what looks like a group of people standing a an old store. These have a very old-Western feel to them that is totally at odds with the fact that you are selling Japanese knives. Lots of cognitive dissonance as a result.
* One of the first images that appears at the top of the front page is a blade with a Damascus finish. FWIW, I associate this with overpriced, form-before-function knives, not knives of good performance and good value for money.
* Love, love, love the clear presentation of lengh, spine thickness, etc. A table-style set of listings with these front and centre would be priceless for me.
* It is unclear (from both the browse page and the detail page) which knives are single-bevel and wich are double-bevel. This is first-round decision-making info; very few people know (or can remember) that the difference between a nakiri and an usuba is just single vs double bevel. Maybe a icon or abbreviation on each listing?
* Saying "100% SATISFACTION. GUARANTEED." is promising, but some details would be nice. Who pays return shipping? Do I get a refund, a credit, and/or replacement? With handcrafted blades, a nontrivial number get chipped or tipped within the first few uses, at no fault of the user. I am hesitant to buy until I know how this would be handled.
* Listings for single-bevel knives should have photos of both the front side and the urasaki-side, since, well, they are different.
* The listing for the heavy cutting board doesn't have dimensions.
* Took a bit of mental processing to realise 'petti' was being spelled 'petty'.