- Glaring Issues: You're totally right. I need to build a landing page for that link. I had originally hoped to create an enticing link to get people into the shop, but I'm realizing it just seems misleading. It had been on my to-do list, and I clearly should've finished that before posting.
-General Sales Feel: This is actually a bit of a problem. Quantifying the characteristic benefits of hand-forged knives, made by people doing it their entire lives, is close to impossible. Any knife is capable of taking a sharp edge and cutting things. How long it holds an edge, how well it performs when cutting food, how it feels, I don't know how to equate these to reasonable metrics. I could give a 1-10 personal rating based on my perception of each knife, but would that make sense? Or help?
I had heard about the "brands to avoid" issue from another poster, and I totally agree with you. I'll be working on changing that tonight. All I meant to say, especially regarding a company like Wusthof, is that price/value ratio is not right. You can get a better knife than a Wusthof for the money. Wusthof still makes some worthwhile knives if they fit your style, but they also produce an incredible amount of not worthwhile knives, at slightly lower prices, in an effort to capitalize their trusted brand name. Again, my apologies for any offense I've caused. If a person loves any knife they have, then it's a good knife.
You're also right that it's an information overload. I feel that it's my responsibility to educate where I can; I'm not just in this to make money. It doesn't seem fair to sell knives like these without offering people a local way to learn the elementary concepts of these knives. What would you suggest I do otherwise? Should I keep these articles but produce simpler and abbreviated ones that could link to the full articles? Where would you want to see this information?
-Selling High-End Stuff: That's a good point. Ultimately, I want make my shop accessable to chefs and the industry. Yet, it will be essential to orient myself towards the home enthusiast, be it the collector or home cook. I believe that the majority of my sales will go to home users. Yet, some of the posters have called out the hand-made, pedigree, and tradition aspects of my content as bullshit-y. I think that both sides are important, but I still haven't found my balance of fully expressing both. Is there product copy that you think works particularly well, or poorly?
That video of John Neeman, god damn. So picturesque. Process videos, use videos in fine-dining restaurants, etc. are on my list. I won't be able to get back to Japan this year, so it'll be a while. I'm working with some American makers, so I may approach this idea with them. That's one hell of a video.
Are there any videos that you would've liked to see on my site?
Thanks again!