SpaceVR is going to put a VR camera up on the space station so that you can see out into space. I think that might draw the average person. Perhaps putting VR cameras at strategic points in the world, and beyond, might be one of the best usages.
Events though I can definitely see spending real time inside of a headset just to watch video. Cinema too. Lots of studios (including Oculus's own Story Studio) are getting in on that already.