It's important to tell people to know where they really stand in terms of privacy, and then continue to do your best to protect it. The fact is that privacy - like security - is not a binary. It's something that you protect with various overlapping strategies that reduce the risk as much as possible. Few people expect Facebook to provide them with total protection of their data; instead, they expected them to do the best they can. And that's what Facebook has done for the past five years; they went far beyond anyone else in terms of protecting privacy, and even after they were miles ahead of the competition, they continued to improve it. Now they've destroyed all of that progress in the scope of a few days.