Why?
I think after a while one gets tired of using XML as a configuration language. It's verbose and not the easiest to read. Beyond that, we used to find ourselves in dependency hell with maven pretty frequently, though that hasn't happened to me in a few years.
The biggest problem, imho, is that it's inflexible. You can't just (easily) throw in a bit of functionality or make an unusual tweak to your build. So, if you can't find an existing plugin to do what you need, you have to write it yourself.
I've written a maven plugin, and the documentation/support was rather poor. I also found myself having to use an older version of various plugin libraries in order to write proper tests for the plugin. It took me a couple of weeks. Had I done all that in Gradle, I could have just thrown in a few lines of groovy and probably finished in a day.
That said, it's stable and well known. Gradle seems to have the momentum and increasing mindshare, but you probably won't get fired for using maven.