Yeah, when you host all your code with a 3rd party, and you run all your services with a 3rd party, and you depend on another 3rd party for significant chunks of your functionality, you will find that starting up is a lot easier, as long as you don't mind giving up a very significant chunk of your independence and freedom to do as you wish.
I don't understand the obsession with github, google, amazon and the like. Well, I understand it, but I don't understand why people fall for it. Hosting is dirt cheap these days, really very easy, and you can set up pretty much any environment you need in less than a day, for very little money.