I think quality was the result of no-margin business. They could have fixed it (through training & skilled/hired employees) if they had good margins. Today's TC article was bang on - http://techcrunch.com/2015/07/31/why-homejoy-failed-and-the-...

Yup. They grew well but their quality didnt scale with them. I imagine their churn was horrendous, because when I left their platform there was nothing to try and recapture me.