This was it for me. I don't really care about the stupid "hit the monkey and win" blinking animated .gifs, and lived with them for years without really worrying, but in 2015 ad blockers aren't sunglasses, they're condoms.

Furthermore, I installed uBlock in Firefox for Android because ads were getting so bad that it was essentially impossible to view some sites. It was a last-ditch effort to offer the content one last chance to survive. If publishers would prefer I not see their content at all, that's fine... I was almost already there, anyway.

In response to jedberg's question: I personally don't mind but I don't believe I'm as petulant and entitled as the typical loud mouthed redditor, but reddit made that bed, and now they get to lay in it.