My understanding was always that capital M Minimalism (which this article refers to) was about the objective exploration of form and material - ie specifically free of symbolism, representation and implied meaning
44 karma · joined July 30, 2013
My understanding was always that capital M Minimalism (which this article refers to) was about the objective exploration of form and material - ie specifically free of symbolism, representation and implied meaning
"[Helvetica] it’s one of the type faces that I absolutely detest. It’s totally authoritative. It in fact does not adapt itself to things and all information that comes out in Helvetica is saying exactly the same thing: this is cultural, this is intellectual, and this is intelligent. I’m rather afraid that words don’t start off being cultural, intellectual, or intelligent."
Huh - did we look at the same site? Just the same old minimal bootstrap3core aesthetic that's everywhere nowadays. Found it pleasant to use, though.
I'd assume the audience of Silicon Valley Contemporary were savvy enough to see through galleries thin attempts to pander to them with stuff like this and "We accept bitcoin!" signs. I think SV is being looked at as a bit of a sitting duck due to the combo of huge amounts of money + generally small frame of reference when it comes to modern & contemporary art amongst its inhabitants (I think that's fair to say). It's the sort of situation art advisors dream about.
(see: markets current preoccupation with bold, flat abstract works)
http://i.imgur.com/kae66HY.jpg
('RGB Colorspace Atlas' by Tauba Auerbach)