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Brushfire

1,068 karma · joined June 10, 2008

Brian Luerssen

Building @draftbit https://www.draftbit.com

twitter: https://twitter.com/bluerssen

website: https://bluerssen.org

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Brushfire··on Sleepless in Silicon Valley
I'm curious - How do stomach sleepers adjust to these masks? Or does sleep apnea only affect back sleepers? It would be impossible for me to sleep wearing a mask.
Brushfire··on Ask HN: Who is hiring? (May 2019)
Draftbit (YC W18) | Chicago | Full-time | ONSITE | https://draftbit.com

We're building the tools and platform to make it possible to build mobile apps from the browser. Like Webflow for apps. We have a small, product-focused team of highly technical people based in Chicago. We're building with Reason, React, Javascript, React Native, Node, etc. We're hiring both Senior and Intermediate software engineers.

More Info @ https://draftbit.com/about or https://angel.co/draftbit/jobs/452524-senior-software-engine....

Interested? emailing us talent@draftbit.com

p.s. If you're a developer, you should check out the platform too.

Brushfire··on Ask HN: Who is hiring? (April 2019)
Draftbit (YC W18) | Chicago | Full-time | ONSITE | https://draftbit.com

We're building the tools and platform to make it possible to build mobile apps from the browser. Like Webflow for apps. We have a small, product-focused team of highly technical people based in Chicago. We're building with Reason, React, Javascript, React Native, Node, etc. We're hiring both Senior and Intermediate software engineers.

More Info @ https://draftbit.com/about or https://angel.co/draftbit/jobs/452524-senior-software-engine...

Apply on Angellist above or by emailing us talent@draftbit.com

p.s. If you're a developer, you should check out the platform too.

Brushfire··on Glitter bomb tricks parcel thieves
This does happen in many places, but I think you underestimate how much of the US is spread out over large areas. Suburbs are huge places. For example, here in Chicago, the suburbs extend for at least 20 miles in every direction... so to say this is an "Easy" challenge to solve is underestimating a bit for companies like Amazon or organizations like USPS.
Brushfire··on Canada has arrested Huawei’s global chief financial officer in Vancouver
When you do business in another country, you are subject to its laws. You can choose to not worry about other countries laws very easily: do not do any business there.
Brushfire··on China Announces Punishments for Intellectual-Property Theft
Human rights turn out to be very real to people who do not have them.
Brushfire··on Ask HN: Who is hiring? (December 2018)
Draftbit | Senior Engineers | Full-Time | ONSITE | Chicago, USA

We're building tools to make building mobile apps as easy as webflow has made building a website. We're backed by great investors, including YC. Learn more https://www.draftbit.com

Apply here: https://angel.co/draftbit/jobs

Brushfire··on Ask HN: Is it normal for VC to take a fee on exit?
I disagree.

If an investor is already invested in my company, then the expectation is that they are already trying to help me fundraise from future investors and helping me to realize exit with potential acquirers. So I shouldn't have to pay extra.

Obviously there is likely more to this story, but on the average this feels perverted.

Brushfire··on Ask HN: Who is hiring? (November 2018)
Draftbit | Javascript, React Native, Reason Engineers | Chicago | Full-Time | Onsite

We're building Draftbit to make it easier for everyone to build, launch, and iterate on mobile apps. And do it without writing code, unless you want to. Over time, we hope to make building great looking, high quality apps as easy as (or easier than?!) launching a website is now. And by doing so, we hope to democratize software development, allowing anyone to turn their idea into reality, and build it into something great. https://draftbit.com

We're a YC Company.

Apply At: https://angel.co/draftbit/jobs

Brushfire··on This is the best drone according to Amazon? – The HS100
Sure, the Wirecutter is just an example.

You probably need a membership model that people pay for, that also grants them the Amazon prime shipping benefits and covers the cost of reviews etc...

Brushfire··on This is the best drone according to Amazon? – The HS100
Curation. If the Wirecutter had a store, I'd use it. Instead they just link off to Amazon.
Brushfire··on Show HN: Personal avatar generator built in ReasonML
Our randomize just selects between all the layers and throws them together, so everything has the same weight. We'll take a look and see if there is a straightforward way to change this.
Brushfire··on Show HN: Personal avatar generator built in ReasonML
Great Idea. Thanks.
Brushfire··on Show HN: Personal avatar generator built in ReasonML
Hey Everyone! We built Personas as a side project from building Draftbit. We started down this path after looking around for a set of colorful avatar icons to use on a project, and couldn't find a set that didn't force us to make some unfortunate choices around gender, race, and age. So we built our own set, and here it is!

The site uses ReasonML to stack SVG's on top of each other, provide unique combinations of attributes. Our current set supports more than 2.5 billion possible permutations!

You can use Personas to create a new icon for slack, social media, product hunt, etc. Or use the (free) Sketch file to build a set for your products or apps, or dig into the source code on GitHub to help us improve and expand Personas for everyone. Cheers!

Brushfire··on Wi-Fi Alliance introduces Wi-Fi 6
I have 4 eeros in my house and they are amazing and we never have any issues. I'm so glad I ditched all the netgear/d-link/tp-link/whatever garbage. The hardware is fine but the firmware is always shit. Get a set of euros and stop worrying about wifi ever again.
Brushfire··on $100M Was Once Big Money for a Startup. Now, It’s Common
Yeah, this is insanity. It's not common. Its still the 1% of startups, at best.
Brushfire··on Companies Shouldn’t Be Accountable Only to Shareholders
Surely you aren't serious. Feudalism required working for the landowners near where you lived. In our society you can change jobs, start your own business, move, do freelance work, or not work at all if you so choose. I agree there are problems with the current system, but to equate it to feudalism is insanity.
Brushfire··on Companies Shouldn’t Be Accountable Only to Shareholders
This will just lead to more private companies that average Joe doesn't get to benefit from. Creating rules for private companies would take a refactor of our entire legal system.
Brushfire··on Battling Fake Accounts, Twitter to Slash Millions of Followers
They started to do this but then paused all verifications because bots were getting verified.
Brushfire··on Facebook is launching a dating feature
Almost certainly the next big vertical stop for Facebook. It's what I would do.
Brushfire··on Facebook is launching a dating feature
Sure. But are any of those businesses really doing well these days? For the longest time facebook told businesses that advertised heavily on their platform that they had no intention of getting deep into verticals, that instead those businesses should build on top of the facebook "infrastructure". And for a while it was relatively true; now all the gloves are off. If you're growing and profitable, and working with consumers, facebook will be coming for you.
Brushfire··on Facebook is launching a dating feature
This is a big deal. And not just because it will obviously cause big problems for existing dating sites, but instead because the longer-term prospects of this strategy are the beginning of an amazon-like vertical strategy for facebook.

Instead of being an "infrastructure" layer like they have touted to be in the past, they are now getting into verticals. So anyone building a consumer focused business that relies on a graph should be pretty paranoid about what the future may hold, just as anyone in the retail/ecommerce world is already scared of amazon. Especially if you're using facebook auth or facebook ads to drive your business: because it tells them whether you're worth coming after or not.

Think of the forces at play here:

- (1) Facebook already has an enormous, aggressive, and well funded team ready to pounce on new consumer apps that are up and coming. See Snapchat features, and the dozens of other apps that have gotten to the first tier of success only to be out gunned by facebook.

- (2) The rapidly shrinking facebook API landscape (and related platforms), due to the Cambridge analytics stuff and other concerns. API access is shrinking, not growing, with many platforms (like WhatsApp) with no plans to ever even have one.

- (3) The prevalence of facebook ads as a "first place" to learn and iterate on your business. If you think they are ignoring the rapidly scaling consumer businesses, you're wrong.

- (4) And now finally, their willingness to go into verticals instead of stay at the infrastructure level. They have the perfect storm to come after any consumer business with network effects at the core of its functionality.

Brushfire··on France seizes france.com from man who's had it since 1994
They probably are now.
Brushfire··on Cinemark announces $8.99/mo. subscription to fill more seats, take on MoviePass
Getting out of that business.
Brushfire··on Business questions engineers should ask when interviewing at ML/AI companies
While I appreciate the nature of these questions, many of them exclude network-driven consumer businesses. You know, those like Tinder, Facebook, Twitter, Medium, Yelp, FourSquare... If you're spending time with a consumer company like that, I'd focus less on LTV and more on organic growth rate.
Brushfire··on Gas Pump Skimmers
I'm curious if they are also logging the zip code entered via keypad. I can't remember the last time I used a pump without zip code validation.
Brushfire··on Dilution
(Hey Leo)

I agree, this is hard to do. Because most investors triangulate on 15-25% per round, and use the amount of money you expect to raise as a way to back into a valuation.

As a founder, the best way to do this in a seed round would be to raise (all or most of) your seed round from Angels, who are more likely to sign off on a note / safe at a specific cap without knowing the total amount raised, and then you can triangulate on 10%.

It's worth noting that this game is even harder outside of the valley, because while operating costs are significantly lower, so are valuations, and most companies will bump into minimum cash needs for 12-18 months.

Sam made a good point: running out of money is way worse than optimizing for your cap table.

Let me make a second point: Optimizing for success is way more important than optimizing your cap table. In other words: If you believe a specific investor meaningfully adds to the probability of a success state for your company, then its probably a good bet even if you are not happy about the dilution.

In order of what you should care about:

1. Not running out of money.

2. Finding people who can be value-add and help you prevent mistakes and find success.

...

3. Dilution (within reason).

Also, you can always recap founders in later stages. It happens.

Brushfire··on Leaked Snapchat emails: Anti-gun group told to pay or NRA ads may appear
Not exactly. Google orders and displays advertisements based on expected value (to Google). Then the winner of the slot pays the lowest market-winning price.

Overly simplistic example: eBay bids $1 max and Amazon bids $2 max. People searching for eBay have a 10% probability of clicking on an eBay ad and a 2% probability of clicking on an Amazon ad.

Expected value to google: Ebay - $1 * 10% = $0.10 EV max Amazon - $2 * 2% = $0.04 EV max

Ebay is displayed even with a lower bid because the expected value of the display is higher. The bid is never adjusted -- eBay is specific about its bid or its maximum bid and the market of expected value decides who is shown. Amazon could just as easily bid $5.01 and show up. And when the ad is clicked, if Amazon is the only bidder at $2, then Ebay would pay $.50 for that click because that is the lowest bid that wins the position using the EV.

To apply this to the Snapchat Conversation -- One might expect if Snapchat operated this way, then its probably fair to assume that EveryTown would have had a much higher relevancy score than NRA, so should have been able to win the campaign for much lower $$. But in paid placement like this, everyone is paying for placement not for performance. It is not an EV market. Hence the dilemma.

Brushfire··on Sprig restructures and suspends operations in Chicago
I used Sprig in San Fran a bunch when I lived there. I moved back to Chicago about the same time Sprig expanded there, which I thought was convenient. But the quality here was never the same as it was in SF. It left a ton to be desired, all while local companies were getting different versions right. It became disappointing to eat sprig vs other options, and eventually we stopped, even though I really wanted to keep liking them. Uber eats and Eat purely dominate different versions of this space for me, in Chicago. I'm excited to see how they change and improve and try them again.
Brushfire··on Dropbox says it is cash flow positive, in no rush to IPO
Note to entrepreneurs: this is a really, really bad term if you see it early on in a companies life.

It allows nasty investors to put a gun to the head of the company to either bankrupt the company or (in reality) force a crazy negotiation for more equity when an exit isnt found within enough time.

Avoid like the plague.

So, good for Dropbox.

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