I'm not trying to argue that advertising doesn't work. Clearly it does. But there's a huge difference between being exposed to tens of thousands of Coca-Cola ads over a lifetime, and being exposed to 10 spam articles over the course of a month.
I'm also not trying to argue that this isn't creepy. Clearly it is. But the real 'target' of this scheme is the person buying the ads. I doubt this has any real effect on the person who sees them.