FullNameAndy

You are 100% right, the C2 is a tank. I have one too. But the C2 might not be right for everyone. I think we might be able to get more butts on rowers if we can make the experience more enjoyable for those who aren't motivated by the C2 and its current content.

Thanks for the feedback! So far customers are happy and we haven't had many issues. Its a big challenge for sure, but someone had to try and do something different :)

Thank you and I completely agree. I gave my parents a rower and making sure they use proper form and technique were critical. We continue to work on ways to prevent injuries.

Our customers justify the high price when you consider multiple family members would use the machine. Plus, convenience has been a major factor. Not having to book a class time, find parking, etc. they rather pay more than deal with that.

good question. Aviron's resistance settings are used to enable high intensity interval training (HIIT) and workout variety for the average person/ fitness enthusiast. For example we have strength programs that guide you through bicep curls using the bar (with an animation that shows feet firmly planted on the ground and a low and steady motion, if you're moving too quickly Aviron will sense it and tell you to slow down your movement)

ha ha great question! Ergatta is a great product. They also offer some versions of competitive workouts. Where Aviron differs is our machines are built with dual magnetic and air resistance, this allows our machines to go to much higher resistance levels. For example, our strength programs will guide you through bicep curls and back rows where you are “lifting” 50+ Lbs. with each pull. A water rower on the other hand does not have variable resistance settings. Aviron also incorporates fully animated video games that include being chased by zombies and throw backs to old school favorites like pong and brick breaker. If you're interested we have a long-ish content video that goes into depth: https://www.youtube.com/watch?v=VN2PVuK73Xg

Exactly our target. The competitive folks who are lacking HIIT workout options at home.. like you said especially with the pandemic. Thanks!

Great question. Like many people in the thread have already mentioned the C2 is a great, solid product. Where we feel we are different is the focus on high intensity interval training (HIIT)- our content (fully animated video games, races against olympians or the Aviron community and guided strength programs) works along with the resistance of the machine to provide a solid option for at home HIIT. If you're looking for visuals, competition, and variety Aviron can be a good fit.

As a young fitness company i'll take the comparison to Peloton as a compliment. I see what you mean and to your point branding and differentiating will become a higher priority when we can afford to do so.

Good point. We do our best to educate users with intro rowing videos that can be found on the touchscreen. Any any time the resistance is at a high level, we use little animations that show proper form and technique.

You are 100% right. We try our best to create an experience that is as similar to rowing on water as possible, but of course it won't be the same. But most people who purchase our rower aren't looking for a realistic experience, they want an amazing workout that's fun more than anything.

Good point. I think creating a solution that ties into existing rowers like the C2 isn't out of the question in the future.

Exactly :) We are a Canadian company.

I get it. This it the most common question we are asked. A huge part of our experience is the electronically controlled resistance that adds up to 100+ lbs of force. Our high-intensity games and strength content, which differentiates us, requires this and the reason why we opted to build our own rower.

Ergatta is a great alternative but different. From a hardware standpoint they don't have variable resistance. Our electronically controlled resistance adds up to 100+ lbs of force. Our high-intensity content, which differentiates us, requires this and the reason why we opted to build our own rower. When it comes to content, Ergatta has gamified workouts, whereas we have actual video games like Brick Breaker, races against Olympic athletes, guided strength programs that automatically adjust the resistance and let you use the rower for more than just rowing; like bicep curls and dips.

Exactly. I really should have stated this above. You explained it perfectly.

You make some good points. A huge part of our experience is the electronically controlled resistance that adds up to 100+ lbs of force. Our high-intensity games and strength content, which differentiates us, requires this and the reason why we opted to build our own rower instead of just an app or working with any rower.

That's a really interesting looking machine - thanks for sharing. We chose the rower because it is one of the best full body workout machines and is something most people are somewhat familiar with thanks to the Olympics, CrossFit, Orange Theory, etc.

You make a good point re: the C2 market. I mentioned up top that a huge part of our experience is the electronically controlled resistance that adds up to 100+ lbs of force. Our high-intensity games and strength content, which differentiates us, requires this and the reason why we opted to build our own rower. Thanks for the feedback.

Great question and ADominic answered it well. The C2 is an amazing rower, I have one too. We don't target the hard core rower. And a huge part of our high intensity experience is the electronically controlled resistance that adds up to 100+ lbs of resistance. Our rower automatically adjusts the resistance depending on the workout and your goals.

While there is a good variety of longer workouts and content, our focus was creating really solid engaging HIIT (high intensity interval training) content. So short and intense programming was key for us. As a result, there are races that are only 30 seconds, games that have 2, 5, and 10 minute options and strength programs that range from 10-20 minutes. Our experience page outlines the workout types and lengths if you'd like to dive in https://www.avironactive.com/experience/

I think Hydrow is an awesome product. They've built something great, but very different. They focus on longer aerobic (cardio) workouts led by instructors, while we focus on anaerobic workouts that are intense, short, have high resistance, and in the from of video games, live races, and strength programs.

Yea. No joke. I literally offered $25K on top to push our delivery up 4 weeks (beats flying it all over). They felt so disrespected I was ashamed.

A huge part of our experience is the electronically controlled resistance that adds up to 100+ lbs of resistance. Our high-intensity games and strength content, which differentiates us, requires this and the reason why we opted to build our own rower.

I think the team has done an amazing job at making it look like we are pretty mature. I can count everyone on two hands.

Great question. Margins are strong so we do have wiggle room. But there will always be lower cost alternatives and we plan on being best in class for high intensity and competitive workouts. As long as our prices are in line with similar companies and we continue to create user experiences, I feel we should be in a good spot.