Koolba, thanks for the kind comment! For supporting the costs: we ended up raising $ from some awesome individuals. We've built out a team (we're hiring! rory@gifs.com), and the team has done a lot of work to ensure that gifs/webms/mp4s are transcoded insanely fast. We've had over 4,5000,000 gifs made, and over billions of .gifs delivered, which has started to run up some cost...which leads us to sustainability: we look at the gifs player almost like the youtube embedded player, but for, well, short media. Maybe one day ever gif/webm will be in the gifs player. As we continue to build tools for empowering people to augment videos, we hope to see more people make cool short clips within our ecosystem.