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JacobAldridge

12,235 karma · joined April 3, 2008

I build profit and then equity value in businesses that have made it through the Startup Curve (mostly $2-$20M annual revenue).

Sometimes I do this as a founder. As a JV Partner. As a business advisor. Or as a seed investor.

See jacobaldridge.com or @jacobaldridge on Twitter. I'm based in Brisbane, Australia.

Reach me at jacob@jacobaldridge.com

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JacobAldridge··on Ask HN: Will we see a change in SEO strategy to optimize for Bard/ChatGPT?
Absolutely, in the same way “SEO for Voice” is (was?) a thing. What that means though I’m not sure - one of my clients rates a mention on Bing Chat when discussing their industry services in my city, despite not being on the front page of normal (well, Bing) search.

So I’m curious what the parameters may be - they advertise on Bing, does that help? Or was the input drawn from my personal history or location (near their office)?

How will AIO differ from current SEO?

JacobAldridge··on Ask HN: Will we see a change in SEO strategy to optimize for Bard/ChatGPT?
It does, but doesn’t always get it right. I was curious so tested Bing Chat on … myself. I asked a few basic listicle questions that are pages on my website, and while it linked to the relevant page it also spat out answers that I disagree with or list items I never mentioned.

So in answering a question, it also still uses the wider dataset. The references aren’t necessarily the source of the whole answer.

JacobAldridge··on How an obscure OTC-traded derivative from the 80s took over crypto
Children are an insurance policy - negative EV for sure, but if you raise them right, and they do alright, and you hit skid row in your dotage then they’ll take you in and provide free food and board for the rest of your life.

Ice floes were always a risk to policy fulfilment, so Boomers invented Global Warming to remove them.

JacobAldridge··on The economics and politics of Thomas the Tank Engine (2015)
I reckon you could get there by ferry from Pontypandy.
JacobAldridge··on Ask HN: What's the biggest problem you face as a parent?
Congratulations! Week 3 is tough - I believe babies tend to mostly sleep for the first 14 days, and I do remember when ours began engaging with the world it got a little bit harder.

(This is one of the few apps we've ever paid for, and it was really helpful in the first year - https://www.thewonderweeks.com/about-the-wonder-week-app/)

Our daughter visited 19 countries before her first birthday, so anything is possible - and any day you both get a shower is a success.

JacobAldridge··on Ask HN: What's the biggest problem you face as a parent?
I look forward to exploring your site, as someone with a 3yo looking at homeschooling and worldschooling options.

Do you have much content on worldschooling, or at least homeschooling while doing extensive travel (eg, as a digital nomad family - https://www.reddit.com/r/digitalnomad/comments/tbgeee/are_di...)?

Perhaps another topic is how to approach the option of homeschooling with your children? Now that my kid has friends at school, she's asking a few questions about it - I told her she could perhaps choose between a regular school, like daycare but 5 days a week, or doing school at home with me as her teacher.

I have never seen her laugh so hard. A full minute of deep belly-laughing, ending with "You're so silly dadda". Needless to say, I clearly need to work on my sales pitch if homeschooling remains important to me!

JacobAldridge··on Rare ‘triple’ La Niña climate event looks likely
This year seems the worst we've ever seen in our parts of Eastern Australia - we've also had some of the worst ever floods thanks to La Nina (and climate change), so that's more water than ever. And mould being a living thing keeps spreading when not managed, so it's lingering long after the floodwaters receded.
JacobAldridge··on Rare ‘triple’ La Niña climate event looks likely
They are, and we've found them effective (thankfully my area in Brisbane has been mostly dry this past month, so we seem to have it under control). They've been so popular they were selling out of the supermarkets for a little while; when the rain was dogscatting down some wag on reddit asked what we rename 'The Sunshine State' and my suggestion of 'The Vinegar and Clove Oil State' was universally well received.
JacobAldridge··on “When It Rains, It Pours”: The Morton Salt Girl
And quite a different interpretation.

My grandmother was the idiom queen (by the time the dementia really took hold, she was communicating in trite phrases just like 'kids these days' communicate in memes) and this was one of her favourites.

The meaning of the saying is fairly straightforward - "pours" being more voluminous than "rains", it's like saying "it never trickles but it floods". Related of course to the London bus, where you wait for ages and then 3 show up at once.

Morton's seems to take the sentiment, but change the meaning - it rains AND it pours, because the "it" changes between those two verbs. A clever play on words to change the meaning of and old idiom - maybe similar to Tesco's "Every Little Helps" that's catchy because it's similar and yet different - but as you say, definitely not the origin of the trite saying about misfortune or luck.

JacobAldridge··on Ask HN: How do I stop flip-flopping an important decision?
One question I find can help is "What's the worst that can happen if I make the wrong decision?"

If you enrol to a university and hate it ... well, you can drop out / change majors / return to your life again, perhaps in a matter a months.

If you don't enrol? Well, in your own words, you "would be miserable".

JacobAldridge··on Ask HN: What other forums do you visit?
I enjoy the right subreddits, and my engagement can wax and wane with my interests.

Mostly I'm active on r/DigitalNomad and a few of the relevant-to-me Financial Independence subs.

I imagine hobby stuff can be a little hit and miss, especially trying to find the sweet spot between a sub that's too small (with negligible community) and one that's too big (powered by too much groupthink).

JacobAldridge··on Ask HN: Do people want a LinkedIn alternative?
Have you upgraded to Showcase / LI for Creators - https://www.linkedin.com/showcase/li4c/ ?

I haven't put the effort into it yet, but occasionally bump into a profile that has upgraded - it took a few views to understand, but now I can see far more of their portfolio / projects / case studies before going into job titles and company history.

JacobAldridge··on Show HN: Offline voice messages transcription in Signal Desktop
I changed my voicemail several years ago to say "Hi, you've reached NAME. There is no voicemail on this service, so please send me an SMS or Whatsapp message, or email me EMAIL. And have a great day!"

I still get a voicemail notification every few weeks, though I have no idea from who because I have absolved myself of ever listening to them again.

Unlike having no voicemail, I can still provide a personalised message to the person calling me (and as a business owner, I do want people calling me).

JacobAldridge··on Ask HN: How broken is YouTube these days?
If you're using a free service, expect to be the product.

If you don't want to be the product, with YouTube you can pay to be the customer instead.

JacobAldridge··on Ask HN: What is a movie you keep watching again every couple of years?
Did you know Airplane was a remake of an earlier film ‘Zero Hour’? Most impressively, Zero Hour was a serious film that had a script adjusted and combined with directing, acting, and visual gags to create this comedic masterpiece.
JacobAldridge··on Show HN: Worble, a Wordle-inspired word game
Just played a few games - and No, they don't, though it will tell you (for example) 'S changed to G' which means that G is now in the same place the 'S' was ... unless there were two Ss of course!
JacobAldridge··on Ask HN: Why is vertical video so popular?
I'm not so sure, at least for some of the AR stuff we're working on - most people we're testing with still point-and-aim their phones vertically, even when consuming 360 degree videos. Headsets will make another huge change of course, if they become mainstream.
JacobAldridge··on Ask HN: Has anyone successfully used LibreOffice for their business?
> I work a lot on trains crossing Europe, or sometimes on flights. I just want to have my files accessible.

I have a similar use case (plus add in cafes where I'd rather not be on their wifi or my own mobile data). It amazes me how many company IT people I've spoken with over the years who just don't comprehend some people work without being connected to the internet 100% of the time.

Dropbox remains my solution there. I'm also MS Office - too much interaction of documents with my clients to try anything else.

JacobAldridge··on Show HN: Can you lose at Wordle if you tried?
The way you describe Wordle is exactly how I play; however I play on Easy Mode, while this game uses Worlde’s Hard Mode rules about reusing green and yellow letters.
JacobAldridge··on Ask HN: How to invest savings?
You've got several great strategies here along the ETF / Index Fund / Vanguard route, which I would endorse, as well as some subreddits I know too well!

JL Collins's 'Stock Series' is an excellent set of articles / blogs that I've recommended to heaps of people over the years - https://jlcollinsnh.com/stock-series/

It helped me, and in turn my beautiful wife and several friends, properly understand the WHY behind these kind of recommendations. It has expanded over the years - my advice is to read them until they get boring, because the boring ones are probably 2 steps ahead of where you are today. You can return later. Good luck!

JacobAldridge··on Getting a vanity phone number with four consecutive digits
TIL ! Let's hope that doesn't come back to haunt me...
JacobAldridge··on Getting a vanity phone number with four consecutive digits
Yeah, I debated that before posting. It’s all already public information, and I know it won’t do too much from an Op Sec perspective but I planned to edit the post once the discussion drops off the front page.
JacobAldridge··on Getting a vanity phone number with four consecutive digits
When I got my first phone number (circa 2000?), I asked for something memorable.

The operator rattled off 0427 151 181, which sounded fine enough. Then he pointed out it was my birthday - 15/11/81.

I think that’s pretty nifty, but what really impressed me was when I met my beautiful wife several years later - because her birthday is 27/11/81, so my phone number actually includes her date as well as mine.

JacobAldridge··on Chesterton's Fence
There was a nice little side-discussion about Chesterton's Fence on here recently - https://news.ycombinator.com/item?id=31340408 (that's the parent comment that adds a little context).

In my work as a business advisor, this is a concept I use A LOT! Even long term team members or owners may be unaware of why things are the way they are, and it's especially prevalent in new management hires who feel obliged to make changes and prove their worth quickly.

As a simple example, I had a client once who was subconsciously obsessed with cash flow. (To add more clichés, he saw it as 'once bitten, twice shy' and I saw it as 'Generals are always fighting the last war'.) His team would often propose ideas that would improve profit margins, and not understand why they were shot down or poorly implemented. By helping the founder, and then his team, understand how every strategic decision was driven by its impact on cash flow, all of that frustrated energy shifted. And then I got him a better accountant, who was briefed around what the motivating factor was.

Once you understand the context behind a decision, even if your instinct to remove the fence was correct you can still do so more effectively.

JacobAldridge··on Ask HN: What's your greatest achievement in life?
I’ve dived into and achieved a range of things that make me happy, from parenthood to best-selling books.

The one that most people want to hear more about is my Guinness World record for non-stop movie watching - https://jacobaldridge.com/quirky/guinness-world-record-longe...

(63 hours and 27 minutes; the current record is much higher, but they have changed the rules since we broke the record so it’s possible now to take short naps between movies!)

Among a certain demographic, my ‘Bogan Beer Wall’ is a great conversation starter - https://www.twitter.com/jacobaldridge/status/151855452120694...

This is an empty example of every different beer I have tried in my house since moving here in 2013, ranked by my tastes from most to least preferred. It was fairly pathetic for the first year or so, but I persevered and it now sits at 165 bottles.

JacobAldridge··on Kosmos 482: questions around a failed 1972 Venera lander still orbiting Earth
An interesting note right at the end, so in case anyone missed it: this same launch is believed to be the source of 5 titanium "spaceballs" that fell onto New Zealand in 1972.

While the odds are low of any space debris hitting land, it was the photo in this article that surprised me - I was thinking billiard ball size debris, not this - http://www.stuff.co.nz/the-press/4542804/Government-report-o...

JacobAldridge··on Ask HN: Coffee drinkers, did you have any heart problem associated to coffee?
I don't doubt that coffee and caffeine can exacerbate some things.

For me though, no (or at least, not yet). And I'm a fairly heavy coffee drinker (maybe not by HN standards?) - especially since adding fatherhood to the mix, I'm generally 2-6 espresso shots of coffee a day, and some work binges much more.

Having said all of that, a focus for me at present is reducing my coffee intake. I'd like to get back to having a few coffee-free days each week, because it currently takes me 2 coffees to get back to 'normal' each morning and that can't be healthy now or for the long term.

JacobAldridge··on Ask HN: Is There a Place for Generalists
Perhaps not tech-stack specific, but I've built my business career being the 'deep generalist'.

From a visual perspective, we often think of the Specialist as Narrow-but-Deep, and the Generalist as Wide-but-Shallow. That's the jack of all trades perhaps, but as most people build a career in reality they're building Width AND Depth.

To really excel as a Specialist, at some point you have to focus on even greater Depth, at the expense (because time is finite) of other skills. The key I see to being a good Deep Generalist is knowing when you have sufficient depth in a skill to go focus more time on building depth in others.

For my founder clients, I will never be the best accountant / web developer / digital marketer / HR guru / recruiter / sales manager they can find. But for the size they are (I work with companies from 12-100 employees) the founders don't have the bandwidth of time or budget to hire 28 different specialists in every area of the business. They themselves are responsible across everything, so they need the generalist advisor who knows enough about enough to keep them moving forward.

Over time, hire people with deeper specialties. But that doesn't negate the value of the generalist - if they're good, they continue to stay near the top of the company hierarchy where all those specialists merge for leadership, management, and direction.

I like Scott Adams's approach - in many fields you have to be in the Top 1% to stand out. Alternatively, pick 3+ complementary skills (like coding, leadership, public speaking) and get into the top 25% for those skills because the 'talent stack' will help you succeed with more likelihood than needing to be the top 1%.

JacobAldridge··on RIP Good Times (2008)
In 2008 it had only recently changed names from 'Startup News', and YC was giving startup founders $6,000 each (+ $6,000) to do the program - this week I read about someone doing a pre-seed raise of $1.2 million!
JacobAldridge··on Duck Chess
I share that story quite often, as an example of practical thinking to manage a manager.
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