You can "make" more fanatics under certain conditions. People respond to incentives, from the financial to the cultural to the brutal. I highly recommend the documentary The Two Escobars. It tells the story of famous drug lord Pablo, who used a portion of his fortune to bankroll soccer in Colombia, including the efforts of the national team. That national team included a defender named Andrés Escobar. In 1994, the soccer playing Escobar accidentally kicked in an own-goal during a critical FIFA World Cup match. He was murdered five days later, almost certainly by angry fans. That’s what a nation of hardcore soccer fanatics looks like.